About How.io

The problem with online training

Organisations that need to reach and engage external audiences such as customers, dealers, partners and practitioners have faced challenges bringing training online.

Traditional eLearning tends to be based on text-heavy corporate instructional design that doesn't suit or inspire hands-on people.

LMSs tend to be designed for internal employees. Those who want to educate external audiences need to motivate busy learners to engage without being able to mandate training. Programmes often suffer from ‘one and done’ learners who log in to the LMS once, never to return - but still costing a license.

What practical people want

They don't want to waste time on things they already know.

We looked into some research conducted by a customer that showed these audiences typically don’t like doing eLearning courses if they already feel they know the subject, but do like to be challenged. People are short of time, have limited attention and are focused on the things they need to know.

Practical training needs to be as realistic and relevant as possible. People turn off quickly if they think it doesn’t look like the real thing, it’s not for them or it’s not relatable.